Admit one
Ullevi
Pelé's World Cup
A 17-year-old Pelé played for Brazil in Gothenburg in the 1958 World Cup, which Brazil went on to win in Stockholm.

Gothenburg, Sweden, Stadium
Scandinavia's biggest concert stadium, built for the 1958 World Cup
Ullevi in central Gothenburg is the largest stadium in Scandinavia and the place where the biggest concerts in the Nordic countries happen. Its wave-shaped roof hung from tall masts was very modern when it opened in 1958.
Skånegatan, 411 40 Göteborg
Departures
After the show
The trams next to the stadium are very busy after concerts. Walk 15 minutes to the city centre or Centralstationen instead.
Bags and entry
Bags larger than A4 are not allowed at concerts. There's paid bag storage near the stadium.
Power bank
Small power banks are usually allowed. Charge it before you go, mobile data gets slow with a full crowd.
Umbrella
Umbrellas aren't allowed inside. Bring a rain poncho instead.
Paying inside
Sweden is almost cashless. Bring a card or phone wallet, cash is rarely accepted.
On the day
For concerts the gates usually open 2 to 3 hours before the show. The queue for the pitch forms much earlier, so come early if you want to stand near the stage.
Avenyn
Gothenburg's main boulevard, 15 minutes' walk, with restaurants for every budget.
Stora Saluhallen
Indoor food market at Kungstorget with Swedish snacks and seafood.
Nordstan
Big shopping centre by Centralstationen with a food court and supermarkets.
Tap a tier or the floor to see what it is like
Pitch / stage
Pitch / floor
Lower tier
Low stands around the running track, close to a concert floor.
Upper tier
Under the curved roof, with a full view of the stage or pitch.
Best for a concert
Long side facing the stage, upper tier
Under the roof with a full view of the stage and screens, and dry if it rains.
Best for football
Long sides near halfway
The best side-on view, though the running track puts you a little further from the pitch.
On a budget
Ends behind the goal
The cheapest seats, with a wide view of the whole show.
In the shade
West side
For evening concerts the sun sets behind the west stand, so it's in the shade first.
Tap a year or let the story play






Gothenburg built Ullevi for the 1958 World Cup, which Sweden hosted. Architects Fritz Jaenecke and Sten Samuelson gave it a roof hung from masts, so no pillars block the view.
In 1985 Bruce Springsteen played two nights here, and fans jumped so hard that the ground under the pitch sank. Since then Ullevi has hosted most of the biggest tours in Scandinavia.
It hosted the Euro 1992 final, when Denmark beat Germany, the 1995 World Athletics Championships and the 2004 UEFA Cup final. The local club IFK Göteborg plays its league games at the smaller Gamla Ullevi next door.
Take a tram to Ullevi Norra or Ullevi Södra, or walk about 15 minutes from Centralstationen.
The stands are covered by the roof, but the pitch is open. Bring a rain jacket for a standing ticket.
At Gamla Ullevi, the smaller football stadium right next door.
Usually 2 to 3 hours before the show. Check your ticket for the exact time.
Near Centralstationen, walking distance from Ullevi.
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